Inspired by Studio 54, the disco era, and Taiwanese culture, Boba54 is a fully imagined and unique experience in New York City. We took vibrant 70’s colors and pulled shapes from our logo’s typeface created dazzling patterns with them. We also took photos from inside Studio 54 and gave them a boba twist! A full identity was created for Boba 54: A table setting, menus, cups, a press kit, and more. All were tied together in style and flair to harken back to the golden age of disco!